tizer or dinner. Slower mid week nights, like Tuesday or Wednesday are ideal for an open mike night. Two For One Specials Twofer, as we call it at our restaurant, offers customers two entrees for the price of one. To keep food cost under control, offer a special two for one menu, with a limited selection of entrees. Or rotate the menu, offering different dishes each week. Because two for one specials are geared toward the budget minded customer, avoid offer pricey items, such as lobster or large cuts of beef. Simple menu items, such as chicken pie, baked haddock, and stuffed pork chops all have low food cost, and are popular dishes with diners. Contests Everyone loves a contest and the chance of winning a free gift. Contests are be er suited for restaurants with a pub or bar, but there is no rule that you can t have one in your diner, bistro or caf. Contests can range from naming a new dessert dish to winning the weekly football pool. Prizes can be something as simple and inexpensive as a gift certificate for a free meal
discount football shirts to cold hard cash. Free t shirts, if you carry them, mugs or other restaurant related retail items also make great promotional gifts. Sport Night Specials Running special promotions during various sporting seasons is another way to get customers into your restaurant. Again, this is more ideal for a bar or pub. Monday Night Football, a Superbowl Party, or the World Series all offer untapped sales potential. Offer special drink and dinner discounts for those events. What
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