apparel line to include into headgear, activewear and accessories. The Rise of StarterStarter had a tremendous growth in the s. In, it began partnerships with major leagues in basketball, football, baseball, and hockey as well as in colleges and universities. It was the first apparel brand to co brand wit rofessional, collegiate and Olympic sports. By, the company had entered licensing agreements with the NBA, the NFL, the NHL and the Canadian Football
wholesale nfl jerseys League CFL. As coverage of national sports leagues on cable television expanded, Starter's bright, flashy team jackets became status symbols among kids. But the company's growth during this decade can also be a ributed to an aggressive marketing strategy. Not only had the company made licensed sports apparel a fashion status symbol, it also created brand loyalty by
Cheap nhl jerseys making its "S and Star" logo a prominent part of the apparel's design. Starter innovatively placed its embroidered logo on jacket sleeves and
cheap nhl jerseys on the back of baseball caps. Often, when people wore their baseball hats backwards, a person saw the Starter logo before they even saw the insignia of the team it represented. ExpansionIn, the company became the first to create NBA locker room t shirts, first worn on television by the Boston Celtics, and later worn by millions of kids across the United States and Canada. In a similar way, Starter won a contract to create the parkas that coaches wore on NFL sidelines. For the retail market, Starter designed the "breakaway jacket", a pullover jacket that closely resembled the coach's parka and soon became an important wardrobe element of fashion conscious teenagers. The rage for Starter clothing was so strong that some children owned as many as baseball caps others would pay over for a Start
Topic from:
claybirdshotgunsports.com/media/